4th Aviation Business Journal Official Publication of the National Air Transportation Association Chairperson Andrew Priester Priester Aviation, LLC Wheeling, IL Vice Chairperson Greg Schmidt Pentastar Aviation Waterford, MI Board of Directors President Martin H. Hiller President NATA Washington, DC Treasurer Guy Hill, Jr. Hill Aircraft and Leasing Corporation Atlanta, GA Secretary Scott Owens McClellan Jet Services McClellan, CA Clara Bennett Boca Raton Airport Boca Raton, FL Curt Castagna Aerolease/Aeroplex Group Van Nuys, CA Gary L. Dempsey Jet Aviation Holdings USA, Inc Teterboro, NJ Publisher Martin H. Hiller Editor Shannon Chambers Editorial Director Bill Deere Clive Lowe Atlantic Aviation Services Arlington, VA Jeff Ross Ross Aviation Denver, CO Christian Sasfai TAC Air Dallas, TX President’s Message By Martin H. Hiller A Capitol View By Bill Deere Perspectives By Timothy Obitts Marketing: The Relentless Pursuit of Relevance By Douglas Wilson Design Thinking for Aviation Safety By Dr. Benjamin Goodheart NATA Flag Pins for Veterans Project ‘Tis the Season: Best Practices on Winter Preparation and Deicing By Colin Bane Serious About Cirrus: flyADVANCED Lancaster is a Top U.S. Cirrus Service Center By Paul Seidenman & David J. Spanovich Contributing Editors Maryanne Arthur www.justwritesolutions.com Amy Hornaday Jake Legere Karissa Uko Art Direction/Design Laurel Prucha Moran Blue Room Design www.blueroomstudio.com Advertising Sales Shannon Chambers
[email protected] Aviation Business Roundtable By Megan Eisenstein Pre-Buy Inspections: Essential Protections for Repair Stations By Shelley Ewalt NATA: Working for You and Regulatory Consistency By Carol E. Giles NATA New Members Safety 1st Update DISCLAIMER The information in this publication is general in nature, is prepared strictly for informational purposes, and is not intended to serve as legal, accounting, financial, insurance, investment advisory, aviation operation or safety, or other professional advice as to any reader’s particular situation. Readers are encouraged to consult with competent legal, financial, insurance, investment advisory, aviation, and/or other professional advisors concerning specific matters before making any decisions. Statements of fact and opinion are the responsibility of the authors alone and do not imply any opinion on the part of the officers, employees, and/or members of NATA. Publication of any advertisement in this magazine is not an endorsement of the vendors or advertisers nor of the products advertised. COPYRIGHT & TRADEMARK NOTICE 818 Connecticut Avenue, NW, Suite 900 Washington, DC 20006 800/808-6282 • Fax 202/452-0837 www.nata.aero © 2016. National Air Transportation Association, Inc. All rights reserved. All articles, stories, and other content (including but not limited to text, graphics, layout, and design) (the “Content”) of this magazine are the intellectual property of NATA and/or of its licensors and are protected by United States copyright, trademark, and other intellectual property laws. No Content may be copied, modified, published, broadcast or otherwise distributed without the prior written permission of NATA or the licensor of such Content. “NATA” and “NATIONAL AIR TRANSPORTATION ASSOCIATION” are registered trademarks of NATA. “AVIATION BUSINESS JOURNAL” are trademarks of NATA. 38 44 48 51 53 5 7 9 11 17 26 27 32 Quarter 2016 Issue 4 | Volume 14 Design Thinking for Aviation Safety PAGE 17
2016 4Q
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